About POC Essentials
At POC Essentials, we have two objectives. First, is the promotion of leading practices on how to execute a world-class Proof of Concept. Second, curate content to advance the art & science of being a world-class sales engineer (presales) professional. At POC Essentials, we want to enrich the presales/sales engineering global community by providing ready access to content, people and technology. We believe strongly in collaborating with other publications, platforms and networks to bring our professional community together.
At POC Essentials, our mission is to: “curate leading presales (sales engineering) best practices” A world-class sales engineer is one who consistently wants to learn. This constant need to define and refine who we are as presales professionals are what separates leading sales engineers. With this foundation and practice of learning, a sales engineer can leverage these skills to impact their team, customer, organization and community. The mark of a world-class sales engineer is their ability to lead - without a title.
The content we publish draws insights from those outside & inside the community of sales engineering. This approach allows us to view ourselves & our role from different perspectives. Drawing insights from within & outside the sales engineering community allows us to grow in all aspects of being a top-tier sales engineer. It is important for us to understand how else to nurture our profession. Learning new approaches, techniques and practices is critical to keep the sales engineering profession at the forefront of innovation and impact.
Hacking Sales Engineering
Outcome Focusedto Learn-Lead-Leverage
The role of a Sales Engineer continues to evolve. Whether you use the label of presales, sales engineer or value engineer - the role continues to adapt. Sales Engineers are the technology managers within a sales team. However managing technology is not the only skill required to be a top-tier Sales Engineer. They must also maintain a mindset that allows them to adapt to these changes by maintaining a posture of continuous learning. With learning comes the responsibility to lead – which is simply the practice of placing experience into action. And with leading comes the responsibility to leverage their experiences to enrich others.
Niche Audiencefor Sales Engineers
Our content is focused exclusively for Sales Engineers. Our own personal experiences and tenure as Sales Engineers allows us to create and curate content for sales engineers. We believe that the role of a sales engineer is a rewarding & fulfilling career path. Being a sales engineer requires varied skills including communication, planning, time management, negotiation skills, industry specialization and last but not least the ability to understand and work with people. Our content is written to build skills into sales engineers.
The Sales Engineers Network creates original content but our strength is curating content from the global sales engineering community. Our goal is to build a community of sales engineers who can share their knowledge with others. We want our corporate walls to be left at door. We can and should learn from each other. A diversity of content enables the sales engineering community to grow the practices of being a top-tier sales engineer. Diverse perspectives also means that we go outside our community and seek to learn from other thought leaders. We do this by asking the single question - “how would a sales engineer learn, lead and leverage from their perspective?”.